Wondering what’s up with that little doohickey at the bottom of every post?
When we launched our blog back in May, we set as our broad aim that Qreview would become “a lively platform for dialogue and debate.” We wanted to see posts generating lots of feedback and getting high marks in terms of the extent to which they resonate with you.
Since May we’ve been ironing out the kinks, learning all about the care and feeding of a blog, and establishing some baseline data about how you’re using Qreview. We also came up with our own theory about how people engage with a blog. Here it is:
In case you were wondering, since May some 300 of you have been visiting Qreview when we publish new posts. You’re also rating posts, and sometimes leaving comments too. Thanks for joining the conversation.
With the wealth of data available, it took us some time to figure out where we should focus, in order to move closer to our desired future state. We decided to start by trying to improve two things:
- Increase the number of you visiting the blog (Level 1 in the pyramid above).
- Grow the proportion of you using the Inspire-o-meter to rate posts. We figure this is probably a decent indicator of how many of you are actually reading through to the end of posts (Level 3).
Right now, the average number of daily visits to the blog is just shy of 60. We want to increase this by 50% , to 90 visitors daily, by December 31. Similarly, just over 11 percent of you are currently rating Qreview posts. Our aim is to increase this figure to 20% by the end of the calendar year (a 50% improvement).
We’ve crafted an improvement plan, with specific strategies to get more people visiting Qreview and more people rating posts. Stay tuned, we’ll keep you posted on our progress over the next 3 months.
PS1 – The Inspire-o-meter scores themselves are helpful too, as these let us know which posts resonate with you. We’re just not focusing our attention there yet.
Correction: An eagle-eyed colleague pointed out a small oops in my original post. That second aim should have read: “Grow the proportion of you…to the end of posts (Level 3)” — not Level 2 (User reads post). Thanks to Google Analytics, we can in fact look at the length of time (in minutes/seconds) that you spend on a given post; people are spending an average of about 3 minutes per post. With our second target, we want to increase the level of engagement you are feeling toward Qreview. Yes, you read a post. But did it resonate with you enough that you take the next easy/anonymous/no strings attached step of rating it?